Digital Marketing – Should I Outsource?

OnlineMarketingandOfflineBusiness 300x196 Digital Marketing   Should I Outsource?Digital marketing is the way forward for so many businesses and the tools we now have online are such an effective way of reaching new customers, whether your business is b2b or b2c.

With so many of us using social networks or search engines every day, it can be easy to assume we can easily get to grips with advertising or marketing on them and getting your name out there, but is it as simple as that? Well, the short answer is no.

Truth be told, there is a big art to reaching the top of google, reaching new people on twitter, getting the most out of your money on advertising networks or facebook ads, and it can take years to master it, so if you have the time, by all means go for it, but the chances are for many of us outsourcing it to a reputable company is a good way to go.

The benefits of outsourcing your digital marketing include the fact that you will be getting a specialist who has tried and tested methods, and can find their feedback and see whether they’ve got a good track record. Having someone else do your digital marketing can mean that you are free to focus on what you need to in your business, the chances are that trying to be a jack of all trades and learn this yourself can be a way to dilute what your main focus should be. Outsourcing services should always mean finding the best, but doing so can do wonders for your business.

Things to Consider Choosing a Web Host

dotcom 300x195 Things to Consider Choosing a Web HostLike most things, settling on a choice on which web hosting  to pick can be intense and a hard choice to make. With all the organizations out there each promising to have 99% uptime, great assets, and the tech backing, there must be an approach to slice through the promotional talk and take an educated choice.

Cost - This is the viewpoint the vast majority of us will take at first while picking a host, the price of it; be that as it may, it shouldn’t be the main element. When you see differences in the pricing from companies it’s useful to recollect the old adage that we get what we pay for. Just getting  the least expensive offer you see isn’t going to always be the best for your business.

You may have specific requirements such as needing an adult host or a host with SSDs. Take all of this into account when you’re looking.

In case you’re planning to have an online blog, an e-commerse ship, lots of content such as photos and recordings, then you shouldn’t run with the least expensive offering you come across. A value hosting most likely won’t have the RAM, handling power, and plate space to serve all these necessities.

Do a Google search once you have found a company or find them on social networks – whatever you need to do to see what their current clients are saying in regards to the service they offer. Are they well spoken of? Do people like what they provide?

Top 4 Tips to Hire Right SEO Company for Your Business

seocompanymelbourne 300x75 Top 4 Tips to Hire Right SEO Company for Your Business

Search engine optimization (SEO) is also known as the backbone of any online business or e-Commerce site today. The site’s performance depends on its online viewership, rating and rankings. If the site is visible to the online audience then it will surely generate traffic which eventually turns into leads. And this can be done only through an efficient SEO agency which knows everything about search engine arithmetic. However, it is not an easy task to find out an accomplished, efficient and incredibly innovative SEO firm like My Web Agent, a leading SEO Melbourne. Therefore, we bring to you top 4 tips to hire a perfect SEO firm for your business, if you are based out of Melbourne. These four tips will surely help you to select the best company to promote your business.

 

Used this blog in Daily motion

 

1 The firm should offer versatile range of services, strategies and solutions: It is believed that a good SEO company offers versatile range of solutions strategies and services that take care of all types of businesses irrespective of size and nature. Make sure that the company should offer different packages and can easily optimize websites of multiple pages without any trouble or delay. Over the top, it should improve your page rankings on search engines as without excellent rankings it’s very difficult to generate traffic which eventually turns into leads. Therefore, the best SEO Company is the one which offers wide range of strategies and takes the responsibility of rankings.

 

 

 

2 The best SEO always offer round the clock support: It is a real fact that the best SEO Company always offer round the clock customer care for clients help. Therefore, always choose a company which has 24/7 chat or call support in order to handle all your queries related to the site, its performance, leads etc. Don’t opt a company which doesn’t have a customer care department. Small companies can’t manage your work efficiently. Therefore, always check company’s manpower and departments before taking the plunge. A company with good number of employees and customer care department can always take care of your business efficiently without any delays.

 

3 It is always better to compare services and features offered by different SEO companies: One should always research and analysis different companies before finalising any one of them. It is better to compare multiple SEO company’s features, services, products, strategies, manpower, and website and market reputation before taking any decision. First off, check your requirements and then on the basis of it choose the company. Make sure that the company must be registered or licensed in order to avoid any fraudulent activity. Check its clientele, reputation and credibility before jumping on to any decision.

 

4 Ask about its past and success stories: Don’t rush and trust the words. It is always smart move to research about the past success stories of the company in order to avoid any kind of problem in the future. If it’s a reputed company then it must have one or two success stories where it performed incredibly and made the client happy with its services. So ask for such success stories, its past and clientele in order to know how trustworthy and reliable it is.

 

If you will follow the four tips listed above while short-listing an SEO firm for your business then you won’t face any trouble and get the best results for your business. For more SEO updates and news, stay tuned with My Web Agent, a leading SEO firm in Melbourne.

 

Finding the gem in hosting industry – getting VPS for free

bloggertype 300x195 Finding the gem in hosting industry – getting VPS for freeHow to get yourVirtual Dedicated Servers in Switzerland packed with VMWare, SSD and DDoS Protection.

Our simple guide will help you to get a VMWare based Virtual Server for free with no payment authorization needed. Cloudcom offer free vps in regards of further service usage, as the quality of the hosting services is simply brilliant.

Your free Virtual Server will be active for a week and it will be automatically disconnected, unless you are willing to continue using VPS and fund your account balance by a credit card, PayPal, Bitcoin, Litecoin, NXT or any other payment method accepted.

What OS can I use?

You can install any OS you can think of. We have over 200 templates of different machines including but not limited to: CentOs, Debian, FreeBSD, RedHat Linux and many others.

What about DDoS protection and ddos attacks?

DDoS attacks dynamically evolve and grow against stability of whole clusters or even Data Centers in case of firewall failure and also dedicated servers. Losses encountered as a result of ddos attacks are shocking and not pleasant at all. Also the ddos attacks will lead to loss of customer base and possibly reputation and downtrend of overall business sales.

Check out the forum and see how hosting companies get downtimes due to DDoS attacks every day. So get the DDos Protection when you need it instantly with Cloudcom. DDoS Protected Cloudcom offer a serious DDoS Protection service to prevent all types of DDoS attacks . Our professionals will ensure 24/7 dedicated server monitoring and technical assistance as stated per SLA. DDoS Protection for the stable development of your business built on Virtual Servers provided by Cloudcom.

DDoS Protection for VPS is automatic and can be initiated within seconds after the ddos attack is made. Please note that DDoS Protection is an additional option, added for the cost of 95 eur per core or VPS. DDoS Protected VPS will include automated ddos protection up to 10 gbit per sec or 4 MPPS flat, with no bandwidth overages or additional payments.

As DDoS are expanding in their growth rate and intensity of the damage caused, it is a wise decision to be ready in advance. Use good Anti-DDoS protection solution BEFORE you are attacked and have your server protected from the losses and outages.

Drop us an e-mail at sales@cloudc.me.

Call our phone any time: +34931731456

Cloudcom DDoS Protection & Hosting.   .

https://cloudc.me

Effective E-Commerce Website Security Options

Even though the Internet and its various platforms have evolved tremendously over the last two decades, security is still a major issue. It seems as though website hacking and data breaches are more common than ever. If you have an online store, offering a secure shopping experience is critical.

According to consumer surveys, shoppers say that if they don’t feel safe at a certain online store, they will most likely shop somewhere else. Not only do you want to implement security measures, but you also want to let shoppers know that you have implemented them. Here are some effective e-commerce website security options.

Add an SSL certificate. An SSL certificate basically encrypts all information that a potential customer enters into your website or payment gateway system. SSL stands for Secure Sockets Layer and it can often be implemented into the coding of the site to provide more protection to visitors. You can also offer a notice to people shopping on your site that you have an SSL certificate – it will make people feel a lot more confident about shopping and making a purchase.

Offer authentication measures. If you went through all the work of hiring Ecomland and marketing your website, you don’t want all your visitors to bounce away as a result of being too cautious about entering their private financial data.

If you have a subscription-based site or if you offer customer accounts, it is important to offer multiple layers of authentication before clients can log in. Not only should you have a secret question, but you should also have a CAPTCHA code, which stands for “Completely Automated Public Turing test to tell Computers and Humans Apart.”

Get PCI compliant. Are you PCI compliant? If you are wondering what that is, there is a good chance that you are not PCI compliant. In order to become PCI compliant, you need to go through a review board that makes sure that your credit card processing system is safe. They will conduct extensive tests to make sure that there are no loopholes that potential hackers can enter. Getting PCI compliant is one of the keys to a safe shopping experience.

Never redirect. It is also imperative that you don’t have links that redirect to other websites – this can create a wormhole of sorts for data breaches. In fact, many credit card bundle thefts have been the result of a corrupted redirect. Ideally, you want to keep your site bound by internal links – not outside links. Plus, the more redirects there are, the more insecure your shoppers will feel.

Use a secure payment gateway. If you have a point of sales website, you will need to implement a secure payment gateway system. One of the most secure is PayPal, but there is a good chance that your credit card processing company also has a secure gateway as well. In the end, if customers don’t feel safe plugging in their financial data, it will be tough to secure sales, and your business will suffer as a result.

How to Choose the Right Telemarketing Company

Telemarketing. The word strikes fear into the hearts of many. Ask just about anyone and you will hear tales of badly timed calls, poor communication and callers asking for those who moved away years ago.

‘It doesn’t have to be like this’, to quote a line from the Pink Floyd song ‘Keep Talking’. Choose the right telemarketing company to handle a campaign, use warm leads who have already expressed an interest in your products or services and the experience will be much more pleasant. The uptake of services is also likely to be greater, especially when using warm leads.

In order to choose the right telemarketing specialist you should ask targeted questions of a shortlist of candidates. As a potential customer, you are fully entitled to know the background details before signing a contract.

 

Questions to consider asking include:

  • where the telemarketing firm’s call centres are based
  • how many calls they handle
  • whether they have experience in your field
  • what their success rate is for conversions
  • can you give them a script or work with them to create one

 

You might also want to consider how the staff react when confronted with an answerphone – do they leave a message or move on to the next number? – and whether they work purely with autodiallers or if they prefer a list of leads.

Once you know the answers to these questions you will be able to judge whether working with that particular provider will be a benefit to your business, building your profile and customer base during the course of the campaign. If you are looking to use a telemarketing firm to help your company break into a new country or different area of the market, you will definitely want one which has experience with your products or business specialism. Some telemarketing firms have multi-lingual staff for just this scenario. Others may be experienced in political canvassing, surveying, upselling or technical assistance. The company you use should depend on what you are looking to achieve, the timescale and the demographic of the customers or leads you want to reach.

There are many different types of telemarketing companies out there, even if they all basically perform the same function. As a business owner, you should carefully choose the right partner for your requirements in order to avoid a failed campaign and potential loss of income. Spending time on the choice can be the difference between happy customers and disgruntled members of the public. Of course, you can’t win them all, but picking your telemarketing partner wisely can lead to a mutually successful partnership for both firms.

The Top Online Marketing Trends for This Year

OnlineMarketingandOfflineBusiness 300x196 The Top Online Marketing Trends for This YearOnline marketing is quite dynamic, making it a platform that requires marketers to always be on their toes to achieve success. Apart from its ever changing character, this type of marketing also has a number of trends that need to be followed by businesses that rely a lot on the internet to inform their potential and current customers of their products as well as services. These trends are diverse and businesses can only adopt those that enhance their overall strategy for marketing online. In addition, the trends change year after year, making it crucial for those involved in online marketing to be aware of the significant ones and adopt the appropriate ones.

Why follow online marketing trends?

The temptation to follow every marketing trend introduced online is quite a challenge for many business owners. However, their importance cannot be downplayed with emphasis being placed on selection of the ones that will be effective for your target market. Some of the well known benefits of following trends for marketing online is the improved communication between businesses and their customers. Also, trends assist in the creation of targeted marketing material to potential clients that will convince them to be customers in the long run. Finally, proper use of online marketing trends results in more sales which is the overall goal of any business.

seonow 300x300 The Top Online Marketing Trends for This Year

 

Popular online marketing trends in 2014

Increased content marketing

The supremacy of content in marketing online can never be underestimated by any businesses seeking success on this platform. However, in 2014 the use of content will be much bigger and better making your website or blog a leader in your particular niche resulting in new as well as repeat sales. Investment in great copywriting is encouraged while incorporating seo to ensure that the content shows up on top in any popular search engines.  It is also important for the content to be presented in a way that it is also used on social media to drive traffic to a business website.

Variety in social media marketing

The use of social media in marketing has been embraced by many businesses in recent years and this is not going to change in 2014. The more content shared through different media channels, the better as it boosts the SEO ranking of a website on a number of search engines. In addition, content shared through social media should be done through link building to lead readers back to website resulting in overall success and even growth of the business over time.

Image centered marketing

The fastest way to get noticed online is through the use of captivating images as part of marketing content.  Images are very enticing to internet users with many of them sharing them across social media resulting in greater exposure for a brand. Therefore, content that focuses on use of images is an online

7 of the Coolest Vending Machines in the World

vending 7 of the Coolest Vending Machines in the World

Who doesn’t love a vending machine? They are practical machines that can be found in the most obvious of places, and the strangest of places. They can also be filled with everything and anything. From small village vending machines where they take the place of shops and they are filled to the brim with staples like cheese and bread. To theme park queue machines full of treats like ice cream and chocolate to keep you going while you wait in the sunshine for hours all for a two minute thrill.

Here are 7 of the Coolest Vending Machines in the World:

 

The Chicago Salad Vending Machine

Keeping up to date with the health-conscious consumer, this salad vending machine from Farmer’s Fridge sells only fresh salads, nothing else. The brain-child of a man in his 20′s who shrugged off a huge promotion in favour of bringing a modern, healthy vending machine to the masses, is full to the brim with high quality organic salads and healthy treats. Needless to say his enthusiasm wasn’t shared by many, but the machine has done well in it’s otherwise uninspiring food court surroundings. It’s made out of reclaimed wood, displayed on fake grass and surrounded by beautiful, real greenery. It’s refilled at 10AM every single day and the food that doesn’t get purchased from it is donated to a local charity.

Tubz Sweets Vending Machines

Everyone likes sweets from their favourite companies and everyone likes to have them in a tidy neat solution. UK company http://tubzvendingfranchise.co.uk/ has been providing this for a number of years now and though they may not seem as exotic as some of the other machines on offer here, in a lot of ways they’re equally as innovative – though understatedly so.

The Amazon Kindle Vending Machine

A bit of an experiment on Amazon’s side, the Kindle vending machine can be found in lots of different places throughout the USA. They sell the entire range of Kindle products, from the latest Kindle Fire, to accessories and adapters. They have been cropping up since 2013 and Amazon has every intention of continuing to roll them out. So if you fancy making a true impulse purchase, this is how you do it!

The Bra Vending Machine

Let’s face it, Japan is famous for its weird and wondering vending machines and we’re all aware of what some of them dispense! The latest unusual addition is a bra vending machine in Tokyo.

Located within an underwear shop, the machine dispenses a wireless bra labelled the ‘fun fun week’ bra and if you one it will set you back around £17.00 pounds.

The Swapping Machine

One of the coolest vending machines around, the ‘Swap O Matic’ is a modern way to recycle and reuse unwanted items. The machine, based in New York, has been designed to change the mindset of those unconsciously living in a ‘throwaway culture’. The machine requires you register using an email address and just by doing this you receive free credits. Donating any item gives you additional credits which can be used to ‘buy’ any item in the machine. Despite the ‘flag system’ the machine is still open to abuse as what you put in and take out is not monitored.

Recycled Book Vending Machine

An amazing environmentally friendly idea, the recycled book vending machine allows you to purchase any book within the machine for just $2.00. You are then encouraged to donate the book back when you are done with it. All proceeds go to a local charity so it benefits a lot of different causes all at the same time.

The Original Art Vending Machine

Ever wanted to buy an original piece of art from a vending machine? We’re guessing you never thought you could! These machines have been in the making since 1997 and are very attractive, having been formerly used as cigarette vending machines. There are around 100 of these machines across the USA and each machine contains lots of cigarette sized original works of art all created by local artists and contributors. For original art, sold in an original way, pay a visit to an original art vending machine.

Lego Vending Machine

Don’t pretend this isn’t one of your wildest dreams come true, even the biggest kids love Lego! This colourful vending machine placed randomly on a train station in Munich is a sight to behold if you love these colourful little bricks. It dispenses a huge range of lego toys and accessories for kids of all ages to play with on a long journey.

The Benefits Of Internet Marketing

dotcom 300x195 The Benefits Of Internet MarketingThese days, people don’t just hop in their cars and head for the nearest mall when they want to get something. Why is it that people aren’t going to the mall as much as they used to? The answer is easy, they want to find out all the information they can first before making a purchase, and also, there are other options that can make shopping a lot easier. The World Wide Web, which is also known as the Internet, is now available, and with it, people can find out all the information they want on certain products, and then make their purchases. For companies that want to take advantage of these tech savvy people, there is something called web marketing, which will help eager clients ready to purchase with the businesses that are eager to sell.

Using the World Wide Web For Marketing Purposes

Studies are always being done on how effective the Internet is for a lot of things like shopping, and these studies have shown that people prefer the online method of shopping because they are able to talk to representatives with that company. Many companies now have live chat representatives, and even video chat, that can help people in an instant, which is what people like. Here are other reasons why web marketing is something businesses should look into:

• A store that never closes: People who deal with a regular store have to put up with it opening at a certain hour, and then closing at the end of the day. However, with web marketing, the website will never close, which means that the business owner can be making money and selling goods at all hours of the day and night.

• More customers from all over the world: A local business can do what they have to in order to let the community know they are here and open for business, but the only people that will be shopping at that store are those that actually live in the area, or travel only a short distances. However, with marketing through the Internet, customers can be reached across the entire world, which is going to substantially get businesses more customers and make more money.

• A lot mess is spent on marketing: Some businesses spend thousands of dollars a year to have a company do all their marketing and advertising for them, but with online marketing, a lot less money can be spent on getting the word out.

• Special offers for registered customers: Customers who register, and who shop frequently, can be given special offers that no one else will get, which is going to really help the customers save money and get a great deal.

• A better customer and business relationship: Marketing with the Internet can make the customers feel special, which will encourage them to go shopping and spend money.

In Phoenix, Arizona, there is help for businesses who want to increase their customers and help them make a lot more money. For more information, please visit this website – Phoenix web marketing. What is this miracle marketing strategy called? Web marking is the answer that businesses are looking for because using the Internet is a fast, easy, and a convenient for businesses to reach around the world to customers that are looking for particular products to buy.

Is Social Media Really Useful?

like 300x195 Is Social Media Really Useful?If you keep up with trends on the internet then you’ve probably heard so much about social media that you’re sick of hearing the term.  Everyone, from marketers to major corporations, are turning their attention to social media.  The biggest problem, however, is that social media ROI is still nearly impossible to calculate.  This begs the quest of whether or not social media is actually useful or if people are just dazzled by the latest shiny object.

Is there an ROI?

Companies all over the world are spending significant amounts of money trying to break into the world of social media.  Ordinarily, a marketing strategy would need to prove its positive ROI before such large sums of money are allocated to it.  Social media, on the other hand, insists on being supported without proving itself in any solid way.

The biggest catalyst behind the debate about social media ROI is that some people are benefiting much more than others.  Unlike traditional forms of marketing, you can’t simply throw a lot of money at these platforms and expect to see a real return.  Social media actually requires a deep understanding of customers and readers as well as an ability to think creatively.

One reason that many companies aren’t seeing much of a return from their efforts, no matter how much money they spend on it, is that they’re stuck in the old way of thinking.  Social media truly is something new in the world.  When you really think about it, nothing like this has ever existed.  Operating in an old fashioned way yet expecting to dominate something brand new is a recipe for failure.

How to get an ROI

With this in mind, you might be wondering how to actually get a return from social media.  The key here is to get creative.  You need to break free of stale, old, marketing concepts and begin to look at things from the perspective of the typical user.

This is actually easier than most people think.  Nearly everyone with access to the internet is on one social media platform or another.  These accounts are often not related to work in any way.  People go on Facebook, Twitter, or Tumblr for fun.  They’re looking for something interesting, entertaining or informative.

The real secret to social media is getting your readers, fans, followers to share the things you post.  This can be planned for if you think about the type of things you share on your personal accounts.  People are unlikely to share advertising or an obvious marketing article but the love sharing anything humorous.  Stylish images are also popular because people feel as if the imagery helps define their personality.

A new age

This is a new age and social media is a bit of a wild frontier.  It’s also an even playing ground because a home business can, very easily, launch a more successful marketing campaign than a Fortune 500 corporation.  The best way to understand this new world is to spend some time in it.  Stop thinking like a marketer or business owner and start thinking like someone who is turning to the internet for entertainment.  Before long, you should begin to see a number of new strategies that can often be very effective while not costing very much at all.

FanBox is a combination of the best attributes of Facebook, Etsy, eBay, Blogger, PayPal and many others. However, unlike Facebook, you actually earn from your content.  Visit the official Fanbox Google+ page

 

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