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Even though the Internet and its various platforms have evolved tremendously over the last two decades, security is still a major issue. It seems as though website hacking and data breaches are more common than ever. If you have an online store, offering a secure shopping experience is critical.
According to consumer surveys, shoppers say that if they don’t feel safe at a certain online store, they will most likely shop somewhere else. Not only do you want to implement security measures, but you also want to let shoppers know that you have implemented them. Here are some effective e-commerce website security options.
Add an SSL certificate. An SSL certificate basically encrypts all information that a potential customer enters into your website or payment gateway system. SSL stands for Secure Sockets Layer and it can often be implemented into the coding of the site to provide more protection to visitors. You can also offer a notice to people shopping on your site that you have an SSL certificate – it will make people feel a lot more confident about shopping and making a purchase.
Offer authentication measures. If you went through all the work of hiring Ecomland and marketing your website, you don’t want all your visitors to bounce away as a result of being too cautious about entering their private financial data.
If you have a subscription-based site or if you offer customer accounts, it is important to offer multiple layers of authentication before clients can log in. Not only should you have a secret question, but you should also have a CAPTCHA code, which stands for “Completely Automated Public Turing test to tell Computers and Humans Apart.”
Get PCI compliant. Are you PCI compliant? If you are wondering what that is, there is a good chance that you are not PCI compliant. In order to become PCI compliant, you need to go through a review board that makes sure that your credit card processing system is safe. They will conduct extensive tests to make sure that there are no loopholes that potential hackers can enter. Getting PCI compliant is one of the keys to a safe shopping experience.
Never redirect. It is also imperative that you don’t have links that redirect to other websites – this can create a wormhole of sorts for data breaches. In fact, many credit card bundle thefts have been the result of a corrupted redirect. Ideally, you want to keep your site bound by internal links – not outside links. Plus, the more redirects there are, the more insecure your shoppers will feel.
Use a secure payment gateway. If you have a point of sales website, you will need to implement a secure payment gateway system. One of the most secure is PayPal, but there is a good chance that your credit card processing company also has a secure gateway as well. In the end, if customers don’t feel safe plugging in their financial data, it will be tough to secure sales, and your business will suffer as a result.
Telemarketing. The word strikes fear into the hearts of many. Ask just about anyone and you will hear tales of badly timed calls, poor communication and callers asking for those who moved away years ago.
‘It doesn’t have to be like this’, to quote a line from the Pink Floyd song ‘Keep Talking’. Choose the right telemarketing company to handle a campaign, use warm leads who have already expressed an interest in your products or services and the experience will be much more pleasant. The uptake of services is also likely to be greater, especially when using warm leads.
In order to choose the right telemarketing specialist you should ask targeted questions of a shortlist of candidates. As a potential customer, you are fully entitled to know the background details before signing a contract.
Questions to consider asking include:
- where the telemarketing firm’s call centres are based
- how many calls they handle
- whether they have experience in your field
- what their success rate is for conversions
- can you give them a script or work with them to create one
You might also want to consider how the staff react when confronted with an answerphone – do they leave a message or move on to the next number? – and whether they work purely with autodiallers or if they prefer a list of leads.
Once you know the answers to these questions you will be able to judge whether working with that particular provider will be a benefit to your business, building your profile and customer base during the course of the campaign. If you are looking to use a telemarketing firm to help your company break into a new country or different area of the market, you will definitely want one which has experience with your products or business specialism. Some telemarketing firms have multi-lingual staff for just this scenario. Others may be experienced in political canvassing, surveying, upselling or technical assistance. The company you use should depend on what you are looking to achieve, the timescale and the demographic of the customers or leads you want to reach.
There are many different types of telemarketing companies out there, even if they all basically perform the same function. As a business owner, you should carefully choose the right partner for your requirements in order to avoid a failed campaign and potential loss of income. Spending time on the choice can be the difference between happy customers and disgruntled members of the public. Of course, you can’t win them all, but picking your telemarketing partner wisely can lead to a mutually successful partnership for both firms.
Online marketing is quite dynamic, making it a platform that requires marketers to always be on their toes to achieve success. Apart from its ever changing character, this type of marketing also has a number of trends that need to be followed by businesses that rely a lot on the internet to inform their potential and current customers of their products as well as services. These trends are diverse and businesses can only adopt those that enhance their overall strategy for marketing online. In addition, the trends change year after year, making it crucial for those involved in online marketing to be aware of the significant ones and adopt the appropriate ones.
Why follow online marketing trends?
The temptation to follow every marketing trend introduced online is quite a challenge for many business owners. However, their importance cannot be downplayed with emphasis being placed on selection of the ones that will be effective for your target market. Some of the well known benefits of following trends for marketing online is the improved communication between businesses and their customers. Also, trends assist in the creation of targeted marketing material to potential clients that will convince them to be customers in the long run. Finally, proper use of online marketing trends results in more sales which is the overall goal of any business.
Popular online marketing trends in 2014
Increased content marketing
The supremacy of content in marketing online can never be underestimated by any businesses seeking success on this platform. However, in 2014 the use of content will be much bigger and better making your website or blog a leader in your particular niche resulting in new as well as repeat sales. Investment in great copywriting is encouraged while incorporating seo to ensure that the content shows up on top in any popular search engines. It is also important for the content to be presented in a way that it is also used on social media to drive traffic to a business website.
Variety in social media marketing
The use of social media in marketing has been embraced by many businesses in recent years and this is not going to change in 2014. The more content shared through different media channels, the better as it boosts the SEO ranking of a website on a number of search engines. In addition, content shared through social media should be done through link building to lead readers back to website resulting in overall success and even growth of the business over time.
Image centered marketing
The fastest way to get noticed online is through the use of captivating images as part of marketing content. Images are very enticing to internet users with many of them sharing them across social media resulting in greater exposure for a brand. Therefore, content that focuses on use of images is an online
Who doesn’t love a vending machine? They are practical machines that can be found in the most obvious of places, and the strangest of places. They can also be filled with everything and anything. From small village vending machines where they take the place of shops and they are filled to the brim with staples like cheese and bread. To theme park queue machines full of treats like ice cream and chocolate to keep you going while you wait in the sunshine for hours all for a two minute thrill.
Here are 7 of the Coolest Vending Machines in the World:
The Chicago Salad Vending Machine
Keeping up to date with the health-conscious consumer, this salad vending machine from Farmer’s Fridge sells only fresh salads, nothing else. The brain-child of a man in his 20′s who shrugged off a huge promotion in favour of bringing a modern, healthy vending machine to the masses, is full to the brim with high quality organic salads and healthy treats. Needless to say his enthusiasm wasn’t shared by many, but the machine has done well in it’s otherwise uninspiring food court surroundings. It’s made out of reclaimed wood, displayed on fake grass and surrounded by beautiful, real greenery. It’s refilled at 10AM every single day and the food that doesn’t get purchased from it is donated to a local charity.
Tubz Sweets Vending Machines
Everyone likes sweets from their favourite companies and everyone likes to have them in a tidy neat solution. UK company http://tubzvendingfranchise.co.uk/ has been providing this for a number of years now and though they may not seem as exotic as some of the other machines on offer here, in a lot of ways they’re equally as innovative – though understatedly so.
The Amazon Kindle Vending Machine
A bit of an experiment on Amazon’s side, the Kindle vending machine can be found in lots of different places throughout the USA. They sell the entire range of Kindle products, from the latest Kindle Fire, to accessories and adapters. They have been cropping up since 2013 and Amazon has every intention of continuing to roll them out. So if you fancy making a true impulse purchase, this is how you do it!
The Bra Vending Machine
Let’s face it, Japan is famous for its weird and wondering vending machines and we’re all aware of what some of them dispense! The latest unusual addition is a bra vending machine in Tokyo.
Located within an underwear shop, the machine dispenses a wireless bra labelled the ‘fun fun week’ bra and if you one it will set you back around £17.00 pounds.
The Swapping Machine
One of the coolest vending machines around, the ‘Swap O Matic’ is a modern way to recycle and reuse unwanted items. The machine, based in New York, has been designed to change the mindset of those unconsciously living in a ‘throwaway culture’. The machine requires you register using an email address and just by doing this you receive free credits. Donating any item gives you additional credits which can be used to ‘buy’ any item in the machine. Despite the ‘flag system’ the machine is still open to abuse as what you put in and take out is not monitored.
Recycled Book Vending Machine
An amazing environmentally friendly idea, the recycled book vending machine allows you to purchase any book within the machine for just $2.00. You are then encouraged to donate the book back when you are done with it. All proceeds go to a local charity so it benefits a lot of different causes all at the same time.
The Original Art Vending Machine
Ever wanted to buy an original piece of art from a vending machine? We’re guessing you never thought you could! These machines have been in the making since 1997 and are very attractive, having been formerly used as cigarette vending machines. There are around 100 of these machines across the USA and each machine contains lots of cigarette sized original works of art all created by local artists and contributors. For original art, sold in an original way, pay a visit to an original art vending machine.
Lego Vending Machine
Don’t pretend this isn’t one of your wildest dreams come true, even the biggest kids love Lego! This colourful vending machine placed randomly on a train station in Munich is a sight to behold if you love these colourful little bricks. It dispenses a huge range of lego toys and accessories for kids of all ages to play with on a long journey.
These days, people don’t just hop in their cars and head for the nearest mall when they want to get something. Why is it that people aren’t going to the mall as much as they used to? The answer is easy, they want to find out all the information they can first before making a purchase, and also, there are other options that can make shopping a lot easier. The World Wide Web, which is also known as the Internet, is now available, and with it, people can find out all the information they want on certain products, and then make their purchases. For companies that want to take advantage of these tech savvy people, there is something called web marketing, which will help eager clients ready to purchase with the businesses that are eager to sell.
Using the World Wide Web For Marketing Purposes
Studies are always being done on how effective the Internet is for a lot of things like shopping, and these studies have shown that people prefer the online method of shopping because they are able to talk to representatives with that company. Many companies now have live chat representatives, and even video chat, that can help people in an instant, which is what people like. Here are other reasons why web marketing is something businesses should look into:
• A store that never closes: People who deal with a regular store have to put up with it opening at a certain hour, and then closing at the end of the day. However, with web marketing, the website will never close, which means that the business owner can be making money and selling goods at all hours of the day and night.
• More customers from all over the world: A local business can do what they have to in order to let the community know they are here and open for business, but the only people that will be shopping at that store are those that actually live in the area, or travel only a short distances. However, with marketing through the Internet, customers can be reached across the entire world, which is going to substantially get businesses more customers and make more money.
• A lot mess is spent on marketing: Some businesses spend thousands of dollars a year to have a company do all their marketing and advertising for them, but with online marketing, a lot less money can be spent on getting the word out.
• Special offers for registered customers: Customers who register, and who shop frequently, can be given special offers that no one else will get, which is going to really help the customers save money and get a great deal.
• A better customer and business relationship: Marketing with the Internet can make the customers feel special, which will encourage them to go shopping and spend money.
In Phoenix, Arizona, there is help for businesses who want to increase their customers and help them make a lot more money. For more information, please visit this website – Phoenix web marketing. What is this miracle marketing strategy called? Web marking is the answer that businesses are looking for because using the Internet is a fast, easy, and a convenient for businesses to reach around the world to customers that are looking for particular products to buy.
Earning a few extra pounds or some more money used to involve working for someone else after your day job was completed. However, things have changed dramatically in recent times and working for yourself has taken on a completely different mantle and is now easier than ever.
Thanks in part to the internet and also to lenient franchising and other means, people who want to work from home now have a far easier life than before if looking for somewhere to make some extra cash. So, let’s take a look at some great options for extra money.
Online surveys can be a great way to make some extra money and there are plenty of legitimate companies online that provide decent pay for decent work. Needless to say, all that’s needed is an Internet connection and a computer and a little savvy. It’s also worth mentioning that you should also need to keep an eye out for scams and the dark side of surveys. For example, any company that asks for money to join is probably one. So, be careful, look at online reviews of the survey company and do some research and you should be fine.
There are all sorts of franchises out there nowadays, a long way removed from traditional ones such as McDonalds and the like. Small, franchise opportunities allow the individual to earn some extra money when working for them. Franchises such as Tubzvendingfranchise.co.uk are one such business that allows this degree of flexibility, however looking online will throw up some great opportunities to make some extra money through franchising.
Clinical tests and trials can be a great way to earn money; if you’re happy to take the risk then it can be a lucrative test. From NASA inspired gravity free trials, to tests of the latest flu drugs on the market – the world of clinical tests is a great one if you’re happy to take risks.
So, these are just a few ways to make some extra money online and offline and help you line your pockets to some degree.
The crux about affiliate marketing and MLM programs becomes crystal clear if you have in depth knowledge about internet marketing. Affiliate marketing online exists in two forms where in affiliate marketers engage in contractual partnerships with millions of service businesses and internet merchants. One of its traditional forms involves affiliate marketers working independently with their earning being directly proportional to their effort whereas the other form involves affiliate marketers associated with MLM programs and having more than one source of income at their disposal.
Upfront cash through affiliate marketing MLM programs can also be easily generated by monetizing even those who are still not part of your business that may be 95% of the audience. This is when MLM networks have their role. At the initial step, based upon your anticipation you can promote your services and products. In fact it is even a good way to generate traffic. Once accomplished, you have the whole list of information about the targeted audiences’ names and email addresses and then you can accordingly promote your services and products by simply sending an email. If any of your leads avail your services, you make a commission. The job is simple but requires marketing of quality products. No sooner promoting junk makes you lose your credibility.
Affiliate marketing through MLM programs helps you in getting business even through individuals who do not avail your opportunity. Besides the above, there are various other techniques to make this upfront money which are as follows.
In order to make upfront cash, doing a detailed study about the product to be marketed is of utmost importance. No matter you are a novice or an experienced individual, it is always suitable to market reputable products to keep your business going good in the long run. Thus, bigger brands should always be your first preference to partner with.
It won’t be a surprise if you fail in this business if not following a business plan. Setting a goal, time line to achieve it, an expansion plan¸ budget, profit calculation etc are all to be dealt with utmost care. Besides having a business plan, marketing strategies too help in accelerating your business. Prior planning of advertising through your own website or other mediums needs to be decided for the smooth running of you project.
Thus, having understood its two proposed plans, one can choose any one according to their suitability.