Category Archives: Advertising
The new product is finished and now you are wondering how to increase sales. When it comes to making money online, everybody is experimenting with new marketing techniques and strategies in order to boost their sales. Of course, the marketers who find a perfect strategy to increase sales are the marketers who live comfortable lives and make more than enough money from their ventures.
There are literally thousands of different proven strategies that can drastically increase sales. But there is one particular strategy that has been growing in popularity in the past few years. This technique has been used by thousands of internet marketers around the world and it can be incredibly effective. It is called a solo ad.
What is a solo ad?
It is a short sponsored promotional message that is sent to a specific email list. In other words, the email list owner allows you to send a message to his or her list for a flat fee. However, there are many solo ad providers who do not own legitimate email lists and the click which they deliver are incredibly low quality. It is important that you understand that there will always be dishonest people who will try their best to steal your hard earned money. Before you start buying solo ads there are a few tips that you should know which will help you avoid dishonest solo ad providers.
First, when you find a solo ad provider, don’t make a decision on the spot. Do a little bit of digging online and keep an eye out for testimonials from previous clients. If the service has a list of positive testimonials there is a good chance that the service is legitimate.
Secondly, make sure that solo ads will be broadcasted to email lists that are related to your product. There are a lot of people who broadcast solo ads on a wide variety of topics to one specific list and as you probably would imagine, no one makes any sales. Make sure the solo ad provider can provide email lists within your niche.
Finding a good solo ad provider can be difficult but once you do find a trusty service that you can depend on a couple solo ads could generate plenty of revenue for you. In fact, most top internet marketers buy solo ads on a monthly basis. Don’t be left behind competing for search engine traffic! Buy solo ads now and stand out from your competition.
For examples, my recent clients have achieved from 40% opt-in to 700% return of investment of profit from the amount of client spend. For more info of this result, do check http://www.buypremiumsoloads.com or email: firstname.lastname@example.org
Ronnie Montanos’ Commission Cash Code Review – Don’t Buy If You Have Not Read This!
What is Commission Cash Code?
It is an internet marketing system that enables you to make money through the world’s number one social media platform -facebook. It includes a program that drives traffic from facebook into a sales funnel. You can use the system to promote your own products or services and also for affiliate marketing. You can make money with Commission Cash Code even if you currently know nothing about internet marketing as the package includes video tutorials that will guide you through the entire process.
Who created Commission Cash Code?
The creator of Commission Cash Code is Ronnie Montano, a top level internet marketing expert. Ronnie has won many affiliate contests and his products and training have helped thousands to make a living through the internet. Some of his other bestselling products include My Binary Recoded, Tube Cash Code, Mobile Money Code etc.
What exactly does the system do?
The software uses the power of the like and share button to the full extent. Making money on the internet involves three basic steps – drive traffic, generate leads and then convert leads into customers. However, driving traffic is very difficult. It takes years to build a high traffic website and blog. Moreover, people often enter fake emails and this makes it increasingly difficult to build a list of quality subscribers. Commission Cash Code takes care of all these problems by creating massive amounts of traffic within a very short amount of time. It also filters out all the fake email entries and this ensures that you generate only genuine leads. If all this sounds like Chinese to you, don’t worry. Everything is explained in detail through video tutorials and as long as you can follow simple, step by step instructions, you can make money using Commission Cash Code.
Commission Cash Code Pros
- As of 2013, facebook has approximately 1.2 billion active users and this number will only increase in the coming years. Analysts say that facebook marketing will soon overtake Google marketing. Thus, you will definitely agree that it pays to have a system that leverages the popularity of facebook to put money in your pocket.
- It is easy to earn money using Commission Cash Code. The software is automated and the training teaches you everything you should know.
- It works everywhere – as long as you have access to facebook, you can use Commission Cash Code to make money from it.
- The product comes with a no questions asked, 60 day money back guarantee!
Commission Cash Code Cons
It is difficult to call this one a con – but the system only works if you work! If you do not apply the information that you will receive in the video tutorials, then you will most definitely fail! Commission Cash Code is not for lazy, irresponsible people.
The bottom line
Commission Cash Code is highly recommended! It costs just 37 US dollars – What is 37 dollars for a chance to earn thousands and perhaps even millions? And if you don’t, then you can always request for a refund!
P.S – Commission Cash Code is not a get-rich-quick-scheme. Order it only if you are looking for a 100% legitimate online income opportunity! For MORE information, check this out!
When I first learned about making money online, I thought that blogging was the main way people turned their hours spent online into cash. It is true that people have made good money blogging, look at Darren Rowse over at Problogger or Pat Flynn’s blog (though he does make a lot of his money from other sources). Knowing what I do now, I would not recommend blogging as one of the easier ways to make money online, and in fact it is probably among the most difficult. So why is it so hard to make a living blogging?
Blog Vs Authority Site
Before we go much further I’m just going to set the paramaters for what I’m talking about. A blog and an authority site are not the exact same thing. The two can intertwine but in my opinion, a blog is a fast-evolving site with a lot of articles about current news in a certain area, for example a football blog will talk a lot about the current issues in football. An authority site focuses on more evergreen content and information that covers a long period of time, sticking with the football analogy, a football authority site would focus more on the techniques or information that will not become outdated after the next set of fixtures.
Why so Difficult?
So what is so tough about blogging, let’s break it down.
- If you’re writing about things that change a lot, or relying on current events, you can’t count on search engine traffic. A subject like “how to make pancakes” will always be the same, and will always be searched for, but “music to look forward to in 2013″ will eventually die down, and won’t bring you visitors from google.
- It requires a lot of commitment and passion, you need to be on it with your blog and write new content all the time to keep people engaged. An authority site can have content that stays the same for years and is still relevant, but on a blog, although you will probably have some authority content, you need to be current.
- You probably don’t have a product. The best websites for profits have something to sell, either their own or on somebody else’s behalf. You’ll probably find it tough to shoe-horn a product into certain topics and blog subjects so you may be relying heavily on advertising, meaning you need a huge amount of traffic in order to make any sizeable sum of money.
The best blogs are not “blogs for blogs’ sake”. They’re there to help you promote a product or a service and to make money in a more intelligent way. Putting content online and expecting it to make you a living by magic is not likely, and though you can make good money out of a blog if you do it right, most people do it completely wrong. Your blog should be an offshoot of something bigger, that is going to convert into better cash for you, whether that’s through something you sell yourself, an affiliate program or some other means. Adsense and other ad networks are great, but expect to spend years building up enough traffic on your blog for them to make you rich.
Be clever about your blogging if you want to see results.
As any experienced Internet Marketer will tell you, making a living online is an art that is constantly changing and evolving. When I got into the game, micro niche sites were popular, and having an “exact match domain” for the keyword you were targeting could help to propel you to the top spots in Google even with a small site. This is becoming more and more difficult to do, and though you do find these kind of sites in the top spots of Google, it might not be the wisest business model, so are micro niche sites dying?
What is a Micro Niche Site?
So that we’re all singing from the same hymn sheet, I’m going to lay down my definition. Micro Niche Sites are 1-5 page sites that target an extremely specific keyword. These kind of sites will target a keyword such as “red shoes for men”, buy a domain that matches the topic and build out a small site with that keyword heavily targeted. A niche site or authority site is more likely to be about shoes, or men’s fashion, and to target the keyword with an article instead of a whole site.
The EMD Update
Google has released a series of updates that target smaller sites, lower quality sites and sites with fewer pages, which have served to kill off a LOT of smaller sites. Not all of them, but a lot. It was called the EMD update because the exact match domains were a lot less powerful after it, and having “redshoesformen.org” for example would probably not be enough to get you to page one. Of course, there are some sites that only ever need one page, as the search query can be answered with one page, such as “what is the time?”. Google will never completely ignore one page sites but that doesn’t mean it isn’t more beneficial to have multiple pages.
Why I Err On The Side of Authority Sites
An Authority site is pretty much what it says on the tin, a big resource of authoritative information on a website. A lot of internet marketers who would once upon a time have focused on smaller sites are now focusing on these larger authority sites. They are still within a niche, they just cover a broader range of subjects. So what are the benefits?
- More likely to be linked to. People see a big authority site with loads of great info, they’re more likely to link to it than a one page site.
- Google holds it in higher esteem. Google loves content, new content, lots of content and content that interlinks. A 100 page site about Pianos will often hold more weight than a 10 page site about pianos.
- More profit. It makes sense that if you cover a big range of topics you can achieve higher traffic and make more money out of your website.
- Mailing Lists and Social Networks. Have you ever signed up to the mailing list of a one page site? No? Me neither. If I see a huge site with loads of new articles added regularly, though, I will sign up so that I don’t miss out or follow on social networks. The holy grail of niche sites is not to have to rely on search engine traffic, and this allows you to build an audience outside of the big G.
- You can establish yourself as an expert. It stands to reason that people will trust the opinion of somebody providing 100 great articles than just one. Become the one person in your niche providing huge amounts of great info and you will be the expert, which will increase not only reputation but affiliate sales (due to a more trusted opinion), more back links and recommendations. Set out to be the best.
- It’s cheaper. If you set up 1,000 sites with three pages on each you are going to have to shell out a fortune. One site with 3,000 pages is still only one site and will cost you a LOT less. If you don’t have a lot of capital to invest then this should definitely play a part in your decision.
I’m not going to go so far as to say that micro niche sites aren’t worth making, as I have some that are ranking and making money, but my focus is now definitely on authority sites with dozens and even hundreds of pages of quality, relevant content. In the modern age of Google, it just makes a lot more sense.
I’ve been experimenting with digital products recently. As many of you will already know I am always keen to find new ways to monetize my blogs and niche sites and there is certainly a strong argument for digital products being the most effective way to do so. I remember listening to an interview on Yaro Starak’s podcast with a guy who made $300,000 on a website about model trains, because he had made a guide and sold it on his site, which was getting huge amounts of organic traffic. This is a business model that certainly can work extremely well and you might not need a high percentage of your viewers to buy something for it to make you a nice chunk of money. So what are my tips for selling a digital product?
Make it QUALITY and UNIQUE
This is oh so important but unfortunately some people completely bypass this crucial step. When you’re creating your product you need to make sure it isn’t slapdash and that it offers real value, the same set of morals you should have when it comes to building any blogs or niche websites too. If your product isn’t good enough then you’re not going to succeed, it is as simple as that. It doesn’t matter what you make, a video course, an eBook, a set of instructional audio clips, anything, just so long as it helps and does what you’ve advertised.
Find your pricing point
This is a tough one, people are becoming more accepting of digital products in the 21st century, which has been aided by the introduction of the tablet and the kindle. In fact a lot of the books and other forms of media consumed are consumed digitally, which is great for the independent publisher or content producer, but it can also mean that finding how much people are willing to pay is tough. It depends a lot on how specialist the knowledge you are imparting is, and what the competition is selling its products for. I have bought digital products for $100 and for $1, and been happy with both. You need to pay close attention to what others are doing and decide just how valuable your product is.
Sell to an existing audience
You don’t have to do this, but it definitely will make your path a lot easier. What I mean by selling a digital product to an already existing audience is that you should create a product to market to traffic you already have coming to a website or other online presence rather than simply creating a product and then trying to build an audience. If you already run a site about dogs, make your dog training guide and stick it online, don’t make the product first and then try to market it, the road will be a lot longer.
Let other people sell it for you
Affiliate schemes are an amazing way for you to sell your products. People like Clickbank will let you sell your digital product on their marketplace, which means that not only will you get eyeballs looking at your product on there, people will be able to sell it on their own websites for a percentage. You’ll cut into your profit margin but you will be getting sales you never would have otherwise.
I’m a long term follower of the Adsense Flippers. They’ve helped me in so many ways since I started out on my internet marketing journey, and now they’ve come up with yet another way to help by introducing their brand new ‘Intellitheme’ for your own niche sites.
What is Intellitheme?
Intellitheme is a premium wordpress theme designed to optimize your niche sites for maximum profitability and usability whilst giving users the opportunity to monitor and split test different layouts in order to see which works best. The theme is the brainchild of Justin and Joe from Adsense flippers and was developed with the help of their intern, John DeVries. If anybody knows how to optimize adsense sites it is these guys, with their experience creating and selling (or “flipping”) hundreds of these kind of websites.
Features of Intellitheme
- Five preset layouts ready to activate.
- Slider controls which dictate how often each preset appears (you can have two or three alternating, hence the split-testing).
- Ready made advert areas. Simply create your ads in adsense and copy and paste, they’ll appear on the site and start tracking.
- Controls over colors, fonts and tags as well as header image uploads.
- Easy analytics. Just copy your analytics identification code, paste it in the designated area and you’re good to go.
- Statistics including page views, clicks and CTR and the option to monitor these over a set period and compare one theme vs. another.
How Does Intellitheme Shape Up?
To test out intellitheme, I installed it on one of my existing niche sites and then created a completely new site to utilize the theme. The new site obviously hasn’t ranked yet, so I haven’t been able to check out the stats, but that’s why I’ve used an existing site too.
In the short time the theme has been installed on the site, I have already seen an increase in my click through rate, which is exactly what it is designed for. Something I’ve really struggled with along my journey is CTR, and some users have been reporting that theirs has increased to up to 6% – if that happens with the sites I have created my earnings will increase by around 500% and so far it is looking good! If it can up your click through rate like this then IntelliTheme can pay for itself in virtually no time.
To get to your ideal CTR and maximize the potential of your site you may have to tweak, but that is exactly what they’ve made easy to do.
It isn’t rocket science what the theme does, but it is clever, and does things that I haven’t really seen implemented well elsewhere online. I can see how the placement of the ads has a huge impact on click through, and they have clearly spent a long time testing exactly what works for them.
Your site might not look unbelievably beautiful, but the themes are nice enough. I could find nicer themes elsewhere if we’re just talking about aesthetics, but to be honest the purpose of my niche sites isn’t to look stunning, it is to be easy to use and make money, and I can’t imagine another theme doing this better.
What is Intellitheme NOT?
The theme isn’t going to change the way I do everything online. I’m sure Justin and Joe wouldn’t mind me saying that it probably isn’t the best for bigger authority sites and I do create those too, but for smaller niche sites, IntelliTheme will be my weapon of choice from now on.
In terms of the future for the theme. I would love to see them expand with a few more presets and perhaps another more “authority” style theme, which this one does not profess to being.
I would recommend the theme to anybody looking to build and monetize small niche sites and can have a huge impact on your earnings, which is the most important thing at the end of the day.
Value for Money
As I’ve already said, the theme can impact your earnings and pay for itself in almost no time depending on how many sites you’re running and how much money you’re already making. In most circumstances it is a win/win situation, and the $47 investment is well worth it.
Buy IntelliTheme Here! (Affiliate Link)
With a constant need for CPM and pay per click advertising platforms to accompany and compete with Google Adsense, many people turn to the Adbrite platform. Adbrite is often touted as an alternative to adsense, and runs in a very similar way in that you implement their code and get paid based on the amount of views and clicks.
I was told before testing out Adbrite that it wasn’t quite as good as Adsense and that I shouldn’t expect the same returns, but with many people being rejected from the Adsense platform or even having their accounts banned, I thought it would be good to test out as a backup strategy, just in case (heaven forbid) anything happened with my other methods of monetisation.
Installing Adbrite Ads
Okay, this part was just as simple as Adsense and other ad platforms. No great difficulty if you know your stuff when it comes to wordpress and have a basic grasp of html. I am using the awesome Ad Injection plugin to install the ads on my sites and I find it works a treat, though I’m thinking of switching to Intellitheme soon as I hear its ad implementation is really easy and it tracks your ads well, too. Either way, it’s just a case of generating the code on the Adbrite publisher dashboard and copying and pasting. Easy.
What Kind of Ads Show Up?
Okay, this is where I’m going to start being pretty critical of Adbrite, so be prepared! The ads that were generated on my sites I found in many cases spammy, poorly designed, obtrusive looking, distracting from my content and not the kind of thing I want associated with my websites. I even had those fake “congratulations, you’ve won” adverts appearing on my site. I got the occasional big name and legitimate looking advert, which is what I think the guys at Adbrite should focus on getting more of, but a lot of the advertisers seemed like scam artists, and I wasn’t keen to have them on my site particularly.
How Do They Convert?
I’m at about 60,000 views, and have a click through rate of roughly 0.3% which means I get less clicks per thousand visitors than a lot of other advertising platforms such as Infolinks. However, I have driven a lot of traffic and therefore have enough ad views to give a decent analysis.
How Much Money Have I Made With Adbrite?
Well, you might know from your own experiences with the platform or just from working out roughly what I should expect per click/1000 visitors. So it could shock you to find out that my total earnings from those 60,000 visitors is a paltry $4. For me to be happy to continue with the platform I would have to have made over 10 times that from the same amount of visitors, and I am therefore not considering it as an alternative to adsense or a viable advertising platform for the future.
I have only had to contact Adbrite once, but I received no reply to my query.
Do I Know It All?
No, I don’t. I’m open to being proved wrong, perhaps other people have different experiences with Adbrite and maybe I’m just implementing the ads wrong, but my experience is not what I’d call positive. If you’ve had a different experience and have a more positive experience, leave me a comment, I’m all ears.
Whether you got into the blogging or website creation game in order to make money or not, you probably wouldn’t say no to cashing in on the visitors your site is receiving. The online advertising market is growing all the time as companies switch from more traditional mediums to the world of tablets, laptops and smartphones we currently live in. The online ad space marketplace is worth billions of dollars every single year, and you dont have to be a huge site like Mashable to grab your share of the revenue. I’ve seen loads of smaller sites cash in on their presence, through advertising networks or private ad sales on their webspace. Here’s my guide on how you can do the same.
Firstly, a few provisos. If your site is only getting a few visitors a week, then the chances are that your efforts would be best focused elsewhere, building backlinks, gaining social clout and improving your site before trying to cash in. If you started your blog or site purely for profits then the chances are you’re destined for failure, create your site out of passion and love for your niche and you’re set for success.
There are loads of ways you can monetize your website, and the term ‘selling ad space’ is rather loose. I’m going to talk about a few ways in which you can sell your space, and some top tips I’ve picked up doing the same.
This can be one of the most profitable ways to make money out of your site. Private ads are those sold directly by you to the advertiser, with no middle man. They’re harder to come by at times, and you have to do a lot of the legwork yourself, but nobody will be dipping their hand in taking a chunk of your profits. There are a few ways of trying to gain clients to pay you for a slice of your site. The easiest one is to create an advert yourself and put it on your site. A sitewide banner making it clear that ad space on your site is available will make it clear to your readers, some of whom might be in a position to advertise a service or product on your site. The banner should lead to a page that outlines your advertising rates, policy and any more information you think a potential advertiser might be interested in. You can also try cold calling and cold emailing people with your site and rates, but this can be a difficult and often fruitless endeavour.
Using a Middle Man
This is similar to Private advertising in that people will see your niche and decide on whether to advertise, except this time you’re going through a middle man. The benefits of this are that your ads will be sold on a marketplace, which can skip the difficult process of finding people to buy your ads. There is of course a price to pay to do this, but it’s worth it considering the money that can be made out of selling advertising space. My personal favourites, BuySellAds.com are awesome at matching up publishers (that’s you) and advertisers (that’s the people who want to put their money in your account). BuySellAds take 25% – by no means extortionate, and in return they showcase your site to hundreds of potential advertisers. Seems fair to me.
Using a Network/Program
This is the most common, and the easiest way of setting up some form of advertising on your site. I guess you’re technically not ‘selling’ it yourself, but it is making you money by being on your site. The most popular of all of these type of programs is Google’s very own Adsense, which works on a ‘Per Click’ basis. Advertisers effectively set a price they are willing to pay for clicks on an advert. They’re placed on your site based on relevance, and when somebody clicks on it, most of it goes in your pocket. There are other programs that do similar things, such as media.net and Adbrite. If you want to go the in-text road and have ads appear as keywords in your content, you can use infolinks or Chitika.
Notable mention goes to affiliate schemes, but I didn’t want to talk about them in the context of ‘selling ads’, as you’re effectively selling products as an affiliate. That said, they’re another brilliant way to monetize your site.
Unless your traffic is pretty sizeable, dont expect to be able to quit your job on your earnings, but it isn’t impossible by any means in the right niche and with the right community you can definitely turn blogging into a profitable exercise. It goes without saying that some niches will pay you more to advertise even with the same or less traffic than others. A site about mortgages can demand more money than a humour site for instance.
In summary, if you build a great site and get a good amount of traffic coming to your site on a day to day basis, you can definitely find ways to sell ad space, and there are agencies and companies out there that will help you to turn your site into cash.
If you’re a regular reader of Dollars Per Day, you’ll know full well that I’m an avid user and advocate of the WordPress content management system. In fact, the vast majority of bloggers and site owners I know feel the same about it, and use WordPress for all of their sites. It’s versatile, intelligent and easy to get to grips with. Combine that with the desire to make money from a website (most webmasters and site owners certainly wouldn’t say no to this) and the fact that Adsense truly is the market leader when it comes to monetising sites, the task of integrating the two together is one that is often come across by bloggers.
I can remember when I started out in the website game, how difficult it was to know what I was doing in the world of advertising. How do I sell ads? Which are the best agencies to use, etc. etc… It doesn’t take a lot of research to find out that Google’s Adsense platform is a great way to go if you’re a new site owner. I had dabbled a few years ago and had an account, so I decided to start integrating with my site, of course, it was handled on the WordPress platform.
The way their system works is that you simply copy and paste the code that they give you (simple HTML) wherever you would like it to be, and hey presto…but it wasn’t that easy. I’m no web designer, and I found it really restrictive when it came to inserting the code exactly where I wanted it. For example, if I wanted to put an ad in a sidebar, I found it difficult to find an ad the right size, this could’ve been fixed by aligning it in the centre, but this wasn’t easy for a beginner to do. Likewise, if I wanted to include ads inside posts, I had no way of controlling where they appeared, and I certainly had no way of controlling multiple ads at the same time. If you want to get creative and experiment with where you put your ads, doing it manually makes it really difficult.
Because of the above reasons, I have to say that WordPress and Adsense are not a match made in heaven by their very nature. The two have no affiliation with each other, and for this reason are not designed for one another. However, WordPress is extremely adaptable, and there are ways around almost every problem.
Of course, the answer was going to be a plugin, so I found one…
I’m not going to turn this into a plugin review, and there are a few ad management tools and plugins that allow you to do exactly the same, but the one I choose is Ad Injection. I wont bore you with details as I’ve written an Ad Injection Review for that. What I will say is that it allows a huge amount of flexibility within your site.
In conclusion, WordPress and Adsense aren’t the best together without a little assistance, but that’s the beauty of the WordPress platform, you can turn it into whatever you need, and an Adsense based site is possible. The two are a dream combination, but only because they are both the best tools out there. Make the two work in tandem and add some traffic, then you definitely have a recipe for success.
“The best” posts are always a gutsy move when it comes to the ever-changing world of WordPress. However, in my time creating Niche and authority sites, I have uncovered a few gems, and this plugin definitely deserves a mention. Ad Injection truly is the best WordPress plugin for those who are hoping to do certain things with their site, and to optimise the capacity it has to get people to click on ads. Of course, it’s all above board, and I’m not talking about making your adverts obtrusive or cheating your readers into clicking PPC ads, I’m simply talking about having the most control you can have over adverts without being a master programmer.
Ad Injection was made by Review My Life (Link to their website), and from what I can gather was made by a guy who was already creating niche and authority sites, but wanted to optimise the capacity to insert (or “inject”) ads into these sites. The best thing about it? It’s completely free! I seriously love it when people make high quality plugins for free and hope they’re reaping the rewards in tons of other ways.
What are the key features of Ad Injection?
- Insert ads in sidebars. This is cool, and there are tons of plugins that will let you do this (or if you know even a tiny amount about HTML you can do it yourself) but the parameters it gives you such as margins and padding, aligning and rotating are absolutely great.
- Insert ads in Pages and Posts. This is what I was really struggling with. I could do the whole coding every post/page thing but it’s a real pain in the face, Ad Injection lets you have control over every page or every post and to set which ads you want, and where you want them to appear. You can put your ads at the top of the post, at the bottom of the post, or at a “random” place (which you can even set yourself, E.G. after the third paragraph).
- Set ads by category. I haven’t put this to use yet, but I’m thinking it could be really useful for those making big sites covering loads of different topics.
- Controlling when ads appear (and to whom), you can set ads so that only three appear per page, so you don’t go over your advertising network’s recommended amount of ads. You can even block IP addresses from seeing ads on your site. I block my own to avoid accidental clicks!
There are loads more great features of Ad Injection, but these are the ones which struck me as particularly cool. I’ve been using the plugin for a while now and would recommend it to anybody. It’s increased my CTR too!