Free Blog and Web 2.0 Backlinks
I run a lot of websites, which gives me a great chance to experiment with building backlinks of all different types. I’ve written posts on links pointing back to my sites before, and reviewed what they’ve done for my search engine positions, page rank and site authority. Today, I’m looking at links attained from free blog platforms and web 2.0 platforms.
How You Can Build These Links
One of the great things about this type of backlinks is that they’re relatively easy to build. There’s no need to deal with other webmasters (not that this is a chore, it can just be time consuming), no need to get your articles reviewed and accepted, you just create your accounts and start publishing. Awesome. I’ve taken a list straight from Pat Flynn’s Smart Passive Income blog about the sites he uses to create these kind of backlinks.
You can see how many are just in that list, and there are many more you can dig out if you so wish, more than enough to get started. These are free blogging platforms, you can sign up, most of them will give you a subdomain (yourblog.webs.com for example) and you can start posting and including links back to your money sites.
Don’t Just Post Links
As I always stress, nobody knows exactly how Google works, but they like good quality content and they like your links to come from relevant places. You can kill two birds with one stone here, so to speak, by creating (or outsourcing) some good quality articles (I’d recommend 300 words plus) and posting them on the web 2.0 sites and blog sites. You can bulk out the content by adding videos (not necessarily ones you’ve created), relevant photos or showing a little link love to other sites, and I’ve even experimented with sharing content from article directories (doesn’t have to be written by you as a lot of these directories are happy for you to post elsewhere, I’d never do it on my main site but for these purposes…) The point is, you shouldn’t just make a new blog like this and post on it “this is my blog, this is good, please visit it” and expect a quality backlink, it needs a bit of love and attention in spite of not being your money site.
Squidoo and Hubpages
These two are slightly different in that they’re somewhere between web 2.0s and article directories, and are revenue sharing (meaning any cash they make from your articles (hubs or lenses) they’ll share with you. This means there’s an added incentive to publish more content and make a success of your web 2.0 properties in order to make your backlinks valuable.
The Benefits of These Kind of Links
I’ve already said that these kind of links have a lot of merits. Firstly, you control them. Nobody is going to take the site down (unless the blogging platform becomes redundant, which isn’t likely). Secondly, utilising a platform like tumblr or blogger means that there is an element of latching on to their success. I’ve seen a lot of Tumblr blogs with high page rank and good backlinks themselves just because the platform is social and well regarded by Google. It’s great to drip this into your blog. Also, you can have your links on the ‘home page’. Guest blogging is fine, but you usually have to make do with a link from an internal page, if you own the site giving you the link you can put it on the home page.
Two Tiered Backlinks
What a lot of people utilizing this method (including the amazing Pat Flynn) is building links to the web 2.0s and blogs and passing on that link juice to their main site. The more risky among us may even outsource that link building to a service like Fiverr, in the hope that the blogs hosted on Tumblr, WordPress, Blogger etc. reinforce those links and take away any ‘black hat’ penalties before passing it on to your main site. You might be entering dodgy ground here, but I’ve seen it used to great effect.
How are you building your links? Do you utilize these blogging methods? Leave me a comment, I’d love to hear your success stories.