Category Archives: Guest Blogging
One of the first things we learn about blogging is how important it is to update regularly. The search engines love new content, as do your readers, and keeping a rhythm of posting is key to keeping people engaged and allow your blog to grow steadily. Not all of us have time to post to our blog every day though, or even the recommended 3 or 4 times a week, especially considering the fact that it is recommended that our posts exceed 400 words nowadays, so how can we make sure our blogs are updated with new content all the time without spending hours at our desks or laptops writing?
- Allow Guest Posts. This is one of the oldest tricks in the book. Guest posts are one of the best ways out there for sourcing new content. It is mutually beneficial, you get new content and in return give the writer a link back to their website. You need to moderate this and make sure you’re not just publishing any old rubbish on your blog, so building good relationships with writers is important.
- Buy Content. There are lots of organisations out there who will provide great content for a reasonable price. Freelance writers might be hard to come by but once you find one you can pay them to regularly provide content. If you’re making money from your blogs you can think of this as a business expense. You can hire me for writing gigs too at a competitive price.
- Aggregate Other People’s Content. Don’t think of it as cheating. Many people will be glad to see collections of other peoples’ content as long as you provide value. A list of the best blog posts you’ve seen that week or a collection of Youtube videos around a certain theme can be a great way to craft a quick and easy blog post.
- Make Videos. Videos can be another way to make a quick but valuable post. Also, they can drive traffic directly from the sites oyu’re hosting them on such as Vimeo and Youtube, and provide backlinks to your site. Win/Win situation.
- Make a Podcast. Similar deal to videos, and especially good if you don’t like your face being on screen. Podcasts are a good way to establish a following and grow your online businesses as well as increase respect for you in your particular niche. They can also be a nice variation from writing new posts.
- Post Photos. Easier in some niches than in others, but photos open up a new realm of possibilities for your site. Not only can you be found from Google’s image searches and Flickr, they’re also great ‘link bait’, meaning an inspiring or clever photo could well be linked to from loads of social networks and websites, providing you with great exposure.
- Just Do It. It can be easy to just say “oh I’ll post tomorrow” and tomorrow never comes. You need discipline in this game, and putting aside the time to just sit down, focus and bash out some new content is integral to your success.
Article Marketing in the digital age, is a form of promotion for websites or other businesses that involves writing an article on somebody else’s website about your own project. The articles can be about the author or the business involved, but more commonly are about an area of expertise or field of work. The purpose of article marketing is threefold; to drive traffic via clicks, to create backlinks for your website in order to gain a high page rank, and to build your authority in your chosen niche. The most common forms of article marketing are writing guest posts, or submitting articles to article directories such as Squidoo or Hubpages. It isn’t always simple, though, so I’ve created some article marketing tips to help you through the minefield.
Post in Relevant Places
Nobody wants to hear about your new gaming company website, or anything to do with gaming for that matter, on a furniture website for instance. Consider the relevance of the sites where you are posting your articles, this will aid both the traffic coming to your site (it will be more targeted from sites in your niche) and also the SEO value of the link, as it will be coming from a site that is in your field.
Offer Some Expertise
It’s all very well writing a post on a site about how much you love your business, or how you started your business, or how your business runs, but the chances are that nobody really cares. If you can offer some knowledge or expertise then it is more likely that people will pay attention, and that your article will even get published.
Dont Buy Backlinks
I know it can be tempting to sling some cash at a webmaster simply to throw a link in an article, but it is against Google’s terms of service, and if you get found out, they will make you suffer!
Have a Call to Action
That’s what you’re writing the post for after all. An author bio or section at the end explaining who you are and what you’re trying to achieve will send people in the direction of your site. This is far more effective than simply shoving a link in the text somewhere random.
Present Yourself Professionally
If you write like a joker, you will not gain respect or traffic. If you’re writing an article simply for the backlink then the quality will probably suffer, and you’ll waffle. Make sure you assume that people are going to actually read the article, otherwise there’s no chance of you grabbing their attention.
As you hopefully know, my aim here on Dollars Per Day is to provide tips and information on the world of blogging as I go about it myself. Today, I had a guest post published that I was super excited about, hence my post here. Hopefully you can learn something about another step I have taken on my journey to make a living online.
I woke up yesterday morning with a real determination to move my blogs to the next level. In case you don’t know, I’m working on a network of Four blogs currently, and I have to resist the urge to start more every day! I need to move them up a notch in my quest to making a living out of them, and guest blogging, as I’ve already discussed on the blog, is a great way of doing so. I started approaching more bloggers. I decided that I wouldn’t worry too much about page rank or the following of the blog, though if I managed to catch a big fish it was a real bonus. I started with what I knew, the bloggers I already follow online. I have in the past already approached the inspirational Pat Flynn and Darren Rowse. Pat doesn’t have any spaces at the moment, which I completely understand! I have no hard feelings, I knew I was really trying to punch above my weight here as my blog is comparatively tiny (at the moment). Darren hasn’t got back to me yet, I hope he will just so I can see his name pop into my inbox, but again I expect that he has offers like this coming out of his ears. No hard feelings here either, but it was worth a shot!
I approached a few more bloggers, and I’ve started to get proposals across to people for some posts we now have in the pipeline. Exciting!
Imagine my delight when the amazing John from Tentblogger.com got back to me. He was happy for me to submit some stuff, providing I met his criteria, which was fair enough. I got a bit too eager here, I was excited to associate the brands I’m trying to build with John’s success and slick site. I wrote my article in about 40 minutes, but I was happy with it and sent it over. I think perhaps this is something I will avoid in the future, as it may well have raised suspicions of it’s originality! Oops! However, John was happy with it and it went online today. Two of my blogs were linked to and are now associated with his brilliant site. I’ve built a relationship with a blogger I’ve admired for some time, and I couldn’t be happier. You can check out the article here. John was nice enough to send me this email after he’d published it:
A nice touch from a Blogger I will continue to admire and hopefully work with in the future. Thanks, John, if you’re reading.
I’m accepting guest posts here too, so you can contact me if you’d like to submit an article for some promotion. Happy blogging, folks!