Guest Post: What’s the Goal of Online Surveys?
If you’re filling out surveys online to make money, you might wonder just what the goal of all these surveys are.
As you may already know, companies large and small love giving out surveys to test out what their customers think of them and their products, but they often aren’t paid. Sometimes they’ll give you coupons for your trouble, but that’s about all you’ll get, especially if it’s an in-person survey. Plenty of places will have surveys they give you: for instance a restaurant might have one they slip on your table along with your bill.
So Why Would Some Companies Pay?
Well there are several reasons a company might be willing to cough up money for your opinion. It might be a start-up company that’s trying to figure out just what direction it should go in, and it doesn’t have enough of a customer base to go off.
It might be a large company that’s able to spend that kind of money to find out about its customers. Many larger companies will have a division specifically for doing things like surveys and studies so that they know if what they’re doing is working or not.
When it comes down to it, it’s also good publicity for them. You might not have even heard of a place before you went onto one of your regular survey sites and saw that they were one of the options that day. If customers, new and old alike, see that a company is willing to pay for customers’ opinions, it often means to them that they really do care about people, and are willing to spend a bit of the profit on crowdsourcing things like how to improve their product or service.
So What Does This All Mean For You?
If the company sees a trend in the answers to their surveys, they’re more likely to change or implement something according to what the people filling out the survey want. They might not be able to do everything that you want, but doing surveys means that you have more say in the companies you buy goods and services from. It’s better to let them know what you want than to sit back and hope that they figure it out, right? Of course, you’ll also be getting money from them for your opinions, which was your goal in the first place. So, in the end, you and the company both get what you want.