How to Backlink Safely and Effectively
If you know anything about trying to rank on google, you’ll know full well that backlinking is nothing short of an art form. Nobody really knows exactly how google works, but we do know that having backlinks, or links to your site from other locations on the internet, is extremely helpful, and in general, more backlinks will lead to a better ranking in Google and other search engines. It is also known that if you get links into your site from bad neighbourhoods (websites with a bad reputation in the eyes of Google), your ranking can suffer greatly, and that if your site receives some unnatural links such as a huge influx of new sites linking in, Google will also most likely penalise you. It’s like walking a tightrope, which is why I’m writing this article, to share with you what I have learned about building links and ranking on Google’s search. I’m not much of an SEO expert, but I definitely have a good grasp of the key concepts. Here’s how I do it.
Commenting. You can build backlinks purely through commenting on other blogs. Many of these are ‘nofollow’ which means they might not pass on as much ‘link juice’ to your site, but a google search for ‘dofollow blogs’ will bring you a bunch that you can comment on and leave your link. Remember, make a contribution, don’t just exploit the commenting system for a backlink, that would make you a spammer I’m afraid. Most commenting platforms have a ‘URL’ box which you can fill in, and it will turn whatever you put in your ‘Name’ box into a link. Perfect. CommentLuv and Disqus are amazing tools for building backlinks through commenting.
Guest Posting. This is as white hat as backlinking gets in my opinion. Find a relevant site and write a good quality guest post on it in return for a link. There is nothing I can see that Google would want to penalise about doing this, so take advantage of the tried and tested and put the hours in writing content for other bloggers, you’ll get the same in return when your blog is as popular!
Article Marketing. This is a subject of much debate, but it’s an old school method. Submitting to Article directories such as Articlesbase and Ezinearticles will help to build your links, as will web 2.0 properties such as Hubpages and Squidoo, which are great for providing juice for your site. You’re pretty safe if you stick to the big guns when it comes to article marketing.
Web 2.0′s. The Tumblrs, Bloggers, Livejournals of this world, websites which allow you to have your own blog or webspace in which you can build links. Be careful though, make sure your links look as natural as possible to avoid any penalties.
Social Bookmarking and Social Media. The final tip I’ll go into any depth on, social bookmarking. Using websites such as Stumbleupon, Digg and similar can help to build links, and although nobody knows exactly how much effect social networks have on SEO, it is thought that they are getting more and more influential. Most SEO authorities say that the way websites are ranked will become more social, so be proactive and get yourself on social bookmarking.
There are other ways to build your rank, but these are the most ‘white hat’ methods, and I’d advise that these are best for beginners, and enough for most small niche sites. Check out Joseph Archibald’s 40 Day Challenge for some more awesome thoughts on more advanced link building, and Pat Flynn over at Smart Passive Income has some great systems, too.