How to Choose the Right Telemarketing Company
Telemarketing. The word strikes fear into the hearts of many. Ask just about anyone and you will hear tales of badly timed calls, poor communication and callers asking for those who moved away years ago.
‘It doesn’t have to be like this’, to quote a line from the Pink Floyd song ‘Keep Talking’. Choose the right telemarketing company to handle a campaign, use warm leads who have already expressed an interest in your products or services and the experience will be much more pleasant. The uptake of services is also likely to be greater, especially when using warm leads.
In order to choose the right telemarketing specialist you should ask targeted questions of a shortlist of candidates. As a potential customer, you are fully entitled to know the background details before signing a contract.
Questions to consider asking include:
- where the telemarketing firm’s call centres are based
- how many calls they handle
- whether they have experience in your field
- what their success rate is for conversions
- can you give them a script or work with them to create one
You might also want to consider how the staff react when confronted with an answerphone – do they leave a message or move on to the next number? – and whether they work purely with autodiallers or if they prefer a list of leads.
Once you know the answers to these questions you will be able to judge whether working with that particular provider will be a benefit to your business, building your profile and customer base during the course of the campaign. If you are looking to use a telemarketing firm to help your company break into a new country or different area of the market, you will definitely want one which has experience with your products or business specialism. Some telemarketing firms have multi-lingual staff for just this scenario. Others may be experienced in political canvassing, surveying, upselling or technical assistance. The company you use should depend on what you are looking to achieve, the timescale and the demographic of the customers or leads you want to reach.
There are many different types of telemarketing companies out there, even if they all basically perform the same function. As a business owner, you should carefully choose the right partner for your requirements in order to avoid a failed campaign and potential loss of income. Spending time on the choice can be the difference between happy customers and disgruntled members of the public. Of course, you can’t win them all, but picking your telemarketing partner wisely can lead to a mutually successful partnership for both firms.