How to Get Blog Followers the Natural Way
So you’ve started your blog, the content is there and you’re ready for people to read it. There are loads of ways to drive traffic to your website, some people try and get traffic from Facebook or Twitter, some try to get it from Google, some from Mailing Lists and all sorts of other means. What we bloggers are all looking for at the end of the day is the same thing; followers.
How am I defining Followers?
Lots of blogging platforms out there have a ‘follow’ system, which is fine, it’s a good way to keep a track of who is interested in what you’re doing online, but I’m not just talking about the little number that will come up on your feed, I’m talking about people that come back to your blog again and again. THAT is a follower, and that is what you should aim for. You can of course utilise methods to keep people tied in to your blog, and being on social networks or having a mailing list are ways that you can make it easier for people to follow you, but these numbers only matter if people are actually engaging.
So How to Get Blog Followers?
There isn’t an exact formula, I’m afraid, and there are loads of ways to get people to your blog, but there are certain tried and tested methods that will help you to get readers to keep coming back to your site. I’ve listed some below.
- GOOD, UNIQUE CONTENT – You’ve heard it before I’m sure, but good content on your blog is so important, I love Corbett Barr’s analogy on this subject where he says that trying to start driving traffic without good, unique content is like trying to start a fire with wet wood. It doesn’t matter how much you promote your site and how many people see it if there is nothing there for people to engage with. The foundations of online success are built entirely on content, make sure yours is not substandard and you’ll be off on the right footing.
- Make Your Blog a Thing of Beauty – Unfortunately, presentation is important, not as important of content, but still key to your success, especially when it comes to followers. People maybe shouldn’t be so shallow, but its natural to have less trust in a site that is relatively ugly, as opposed to one that looks modern and classy, you have to project the right image of your blog if you want people to take it seriously and put it on their favourites list or follow you on twitter. Looking beautiful can be an advantage over your competitors.
- Post Often and Regularly – This doesn’t mean just post things for the sake of it, if you’ve picked your niche correctly you shouldn’t have to force it anyway, have a list of your next 10-15 blog posts at any time and work through them on a (rough) schedule. Followers will expect regular content, not just one post every few weeks or even months.
- Become an Authority – There’s a reason a lot of blogs are also called “authority sites”. Ask yourself, are you an authority in your niche? What can you do to become THE resource people go to when they want information on the subject. You have to give people a reason to want to follow you, not just beg them to do so, if you can show people that you know more than them, and aren’t afraid to share it, you will be rewarded with an abundance of followers.
- Be Everywhere – I mention the brilliant Pat Flynn from Smart Passive Income a lot on the blog, and you’ve probably heard his name elsewhere too. He’s an amazing talent and huge influence to many people trying to make blogging their living. Check out his amazing thoughts on tapping into resources where you can gain followers and traffic over at his site.
- Make it Easy to Follow – There are ways you can make it simpler for people to follow your blogging. My top tips are to have an RSS Feed for anybody using an RSS Reader. Head over to Mail Chimp and get yourself an account, you can start building a mailing list and easily integrate it to WordPress or other blogging platforms, and though I dont rely on them for a lot of traffic (yet), make sure you’re on as many social networks as time allows, and are regularly contributing VALUABLE content via your profile on these.
The truth is that content is the linchpin of all of the above, and without a load of quality articles on your site, traffic may be hard to come by, and followers even more so. Write from the heart and do the best you can and you’re taking the right steps.