Which SEO Strategies Will Work in 2013?
Okay, I’m a little late jumping on the boat with this one as we’re already two weeks into 2013, but I thought I’d share the techniques I think will be working for search engine optimization, and a few more predictions on the world of SEO in the year to come.
Loads and loads of content.
For a while now the amount of content needed to rank well has, in general been increasing. Posts of 300 words would have ranked once upon a time, but not anymore, and though in general it is said that 4-500 words should be your minimum, I’m of the opinion that in most cases, more content is better. I have noticed in recent weeks and months when doing keyword research that one aspect has seemed to hold more weight than all others when it is being decided what rises to the top, and that is the amount of content. The other day I was doing keyword research for a new article for my travel blog. The highest ranking result had a partial match domain, a Page Rank of 0, and wasn’t a huge site, but the page itself had TONS of content, videos, text and photos, it is obvious to me that this is why it was deemed good enough to be Google’s top dog.
I’m not saying that writing a really long post on a brand new blog guarantees it top spot, and a 1,000 word post on your 2 week old blog probably wont outrank a 500 word post on the Huffington Post, but content should definitely underpin your SEO strategy.
Quality over Quantity Links
This isn’t new, really, and recent updates from the big G have definitely worked towards trimming the fat regarding poor link profiles. When I started trying to rank sites I would write on any article directory going, but this is not the case anymore, one high profile site putting your article online with a dofollow link will be far more effective than 20 links on spammy article directories. Directories aren’t to be discounted, but if they are relevant, they can be quality links too.
I’m not the only SEO enthusiast who talks a lot about social, and I do believe that the social aspects of the internet already hold a lot of weight, which will continue to grow as time goes on. Social sites go far beyond Twitter and Facebook and expect Pinterest, Scoop.It and many more similar sites to become more powerful as time goes on. Of course, it makes sense that Google Plus holds a lot of power for obvious reasons.
In summary, I’m going back to basics for 2013. I’ve heard an awful lot of success stories from people doing little to no back linking. Although I will aim to get some high profile guest spots, my main focus is output of quality content (and lots of it). People talk about natural looking link profiles, well what better way to achieve a natural looking link profile than to make sure it actually is created naturally? Stick your white hats on and strap in for the long haul.
Finally, a bit of recommended reading for you over at Spencer Haws’ Niche Pursuits, in which he talks about a lot of these techniques and how he is ranking two new authority style sites:
Ben is the entrepreneur behind Dollars Per Day. Join him on his quest to make a living online. Make sure you follow, subscribe and 'like'.