The “Why is My Blog Not Getting Visitors?” Dilemma
Most of us start a blog in order to share something with the world. We might want to make money out of our blogs, promote a service, or simply say what we feel we need to say, but the one thing almost every blog has in common is that it was made on the assumption that people would visit it and read it. Of course, it’s not always that easy, unfortunately. There are literally millions of blogs on the internet, and the competition for virtually any niche you want to write about is huge. That’s not to say nobody cares about your blog though, and I’m a firm believer that the best content will shine through in the end, so how can you make sure that you get the visitors you deserve?
Well first off, you need to make sure your blog is optimised for search engines such as google. This is where a huge amount of your potential audience is probably going to go for the information you’re providing, and if you’re not obeying their rules and regulations, you may well get left behind. It doesn’t have to be that complex, though. Check out the awesome wordpress plugin ‘Yoast’. If you’re using WordPress as your Content Management System, then I would recommend a plugin such as this to get your site ticking the right boxes. I wont start a sermon on SEO, but suffice to say that some link building, guest posts and social bookmarking for your site will go a long way.
Of course, the content you are writing has to be good too. General consensus says that over 400 words and below 1000 words is the ideal length of a post for Google to respect and rank. You should write with enthusiasm and make sure you include plenty of keywords that people are looking for on Google. If you’re not sure which to target, check out Google’s very own Keyword Tool.
Be Social, and be everywhere. One of the best ways to drive traffic is to engage on social networks. The only down side is that the traffic is not residual, but if you join in with the conversations already existing on social networks, you can start to build a name for yourself as an authority on a subject. Traffic, and followers, will come.
Finally, my number one golden nugget of a tip is to BE PATIENT and STICK AT IT. You wont get there overnight, you just wont. This post itself is targeting a top spot of google, sure, I’d love to be on the first page, but it wont be there straight away. Google takes time to rank things, and once you’re on the proverbial ladder, you still have to climb it. Social networks will take a while to build up followers, and overnight success is non existant in the brutal world of blogging. Do it out of passion and set long term goals and success will (eventually) follow.
Ben is the entrepreneur behind Dollars Per Day. Join him on his quest to make a living online. Make sure you follow, subscribe and 'like'.