Why You Need a Related Content Plugin
If you don’t already know (I’m sure you do), a related content plugin will scan your website whenever you create a new post, and include links to related posts, pages or articles at the end of your text. There’s one on this blog, and most of my other blogs, too. I swear by them, and so should you. Here is another of my infamous ‘list’ posts describing why you need a related content plugin.
- Keeping people on your website. A related content plugin gives your readers something to click on straight away. Putting a link to other content right under a reader’s nose makes them much more likely to look at it, even if they are unlikely to subscribe to your blog or go back to your categories or home page and scan through. Remember that just because somebody is scanning your blog doesn’t mean you have their full attention, but a post that is related to the subject they are looking for might just get them hooked.
- Proving your blog’s value and expertise. This is a factor often overlooked by bloggers, but related content plugins are great for proving that your site is a fantastic resource with a lot of depth, you’re effectively saying to the reader “this isn’t the only information we have on this subject, check this out…”. This will help you gain people’s trust and hopefully keep them coming back to your site.
- Providing relevant content. Well, duh. Ultimately, you want to give your readers what they came for, and sometimes even a little something extra. Your chances of doing this are higher with five posts as opposed to one, not to mention the chances that somebody will click on an advert or hit your subscribe button.
- Sending traffic to your other blogs. Some of these plugins (WordPress especially) allow you to draw your related content from not only the site in question but any others you specify. Maybe you’ll choose somebody else’s authority site, but if you run several websites in similar niches, this can be a great way to both send readers to your other blogs, keep them hooked into your network and build valuable and natural backlinks to them.
The bottom line is, you have nothing to lose by sticking a related content plugin on your site, and everything to gain. Whether it is placed at the bottom of posts or in your sidebar, you’re making it so much easier for people to stay on your site, and stopping them from hitting the dreaded cross button on their browser.
If you can think of any more reasons, or care to share your experience with related content plugins, drop a comment below. Happy blogging, folks.